Communicating alternatives

“The first step towards supporting creative communities is undoubtly their recognition; identifying and communicating their reality is a useful initial gesture in sanctioning their existence and bringing them inside our collective imagination. The choices made by these people may be imitated or they may provoke opposition but either way they are not unimportant.”1.

“Communication efforts for sustainability are crucial. The benefits of integrated environmental, economic and social development at a global, national and local level need to be better understood and illustrated. Besides massive campaigns, it is important to identify the messages and tools that will help make these benefits concrete through solutions and opportunities.”2.

1. Meroni, Anna. Creative Communities. Milano, It: Edizioni Poli.design, 2007. eBook. Visions for Change.
2. Sweden: United Nations Environment Programme, 2011. 26. eBook.

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