To create communication devices with three main aims:
– Firstly to provide a support mechanism for people engaging in changes, as Paul Hawkens describes, to communicate to them that what they are doing “is adequate”1.
– Secondly to promote positive understanding, that people who are not familiar with these topics can begin to recognize lifestyle alternatives, acknowledge people’s motivation for change, and begin to value unconventional choices.
– Thirdly to allow spillovers, once alternative practices are recognized and appreciated, other people might start questioning their own personal choices, perhaps even searching for alternatives themselves.
1.”Paul Hawken: The New Great Transformation.” Paul Hawken. Web. 18 Jun 2011.